Phygital in Terrebonne: Turning Store Visitors into Online Customers

A customer walks in. Looks around. Asks a question. Then leaves. And most of the time… you’ll never see them again. Yet, they were seconds away from buying. Whether it’s on Boulevard Moody or at SmartCentres in Mascouche, this scene plays out every day. A customer hesitates, pulls out their phone, compares options… and if […]

10 web marketing mistakes blocking your growth

Your website is live. Your social media is active. You may have even invested in digital advertising. And yet… the results aren’t there. No leads. Low engagement. Campaigns that cost money but don’t deliver. Instead, it’s often the presence of critical web marketing mistakes business owners make mistakes that quietly slow down growth. Today, digital

SME Marketing AI: Growth Lever or Generic Trap?

With SME marketing AI, you can generate 100 posts in a single day or produce 10 articles in 5 minutes. But for a small or medium-sized business, the real question remains: does this technology actually drive conversions, or does it make your brand seem generic? But here’s the real question:Does it convert… or does it

Google Ads vs Meta Ads: Which Channel Should a Local Business Choose?

When a local business decides to invest in digital advertising, one question always comes up: Google Ads or Meta Ads? The short answer: it depends. In reality, everything comes down to your business goals. Do you want to: Each platform plays a specific role. Choosing wrong often means wasting budget. Google Ads vs Meta Ads:

AI-Generated Vehicle Images: Opportunities and Limitations in Automotive Marketing

Visual artificial intelligence is playing an increasingly important role in marketing. Image generators offer speed and flexibility, and when used properly, they can become powerful creative allies. As an Art Director at Nerd Marketing, I actively test AI-generated vehicle images and integrate them only when they provide real value. In automotive marketing, however, visuals leave

Should Your Business Be on Every Social Media Platform?

Should your business be present on every social media platform? It’s a question almost every small and medium-sized business asks today—especially with the rapid growth of platforms and the constant pressure to be visible everywhere. Not necessarily. And in many cases, it’s actually a very bad idea. With the constant increase in content, the emergence

AI Content with Sora: The Useless Spectacle Flooding Our Feeds

Let’s be honest: IA content Sora is getting ridiculous Let’s take two minutes of honesty.Yes, Sora-generated video content is exploding.But exploding… in stupidity. We expected AI video to be a revolution.We thought: finally, we’ll be able to tell better stories, explain better, create better. And what do we see? Seriously.This is the revolution? “In 2024,

Business Relocation: Your Digital Checklist to Stay Visible (Without the Stress)

A Fresh Start — Online Too The movers are booked, the boxes are packed, and your team can’t wait to settle into the new space.But while your physical business relocation is underway, there’s another side of the move that’s easy to forget: your digital presence. Changing addresses isn’t just about switching locations — it’s about

How a Marketing Strategy Can Truly Propel Your Small Business

At Nerd Marketing, we’ve been helping small and medium-sized businesses across Québec build smarter marketing strategy for over 10 years.From Montréal to Rimouski, we’ve seen companies double their visibility simply by clarifying their plan.Could your business be next? Today, “doing marketing” is no longer just posting on Facebook or designing your logo in Canva.If you

Marketing Trends from 2025 Web Summit: What You Need to Know

From May 28 to 29, I had the chance to attend 2025 Web Summit Vancouver, a key event bringing together experts in technology, design, and marketing. Over two days, I attended compelling conferences, exchanged ideas with passionate professionals, and took time to reflect on the emerging trends shaping the future of marketing. In this article,